CaaStle was a fashion tech company that made quite the dramatic exit (RIP). Working across in-house and partner brands, spanning accessible to luxury markets, I crafted an abundance of creative that encouraged the style-obsessed to rethink their relationship with buying: aka, to rent their clothes instead. But that’s not all I did. I worked with our AI team to develop a product copy tool, led the naming strategy for our AI function, and dug deep into strategy for luxury e-commerce brands, too.
